A well-designed fashion store is one that draws your attention to the clothes instead of its opulence. With this thought, Nishita Kamdar of Studio Nishita Kamdar began work on Limerick, a label by Abirr and Nanki, located in Mumbai. The vision was clear—to have a neutral palette, accentuated with brass and metal, where the colourful clothes do the talking.
Limerick, Mumbai: Less is More
“Restraint in this project was crucial. The quality of holding yourself back so that your visual design takes a backseat and the focus remains on the products sold still ensuring you are telling the brand’s story and creating immersive shopping experiences was what we went for,” says Kamdar.
Limerick, Mumbai: Brass Elements
The architect designed the 450-square-feet store by covering the flooring with resplendent broken white tiles, giving it a cobbled path look. To exaggerate movement, she added brass strips in different lengths that cut across the space. The angular reception table made of white engineered marble is the only piece of furniture at Limerick.
Limerick, Mumbai: Inspired by Nature
Since the brand draws its inspiration from wildlife and birds, the custom-made décor pieces reflect the same. “A complex joinery of metal and brass rods with metal birds perched on the edges add to the whimsical theme of the brand. One can also see the influence of nature in the hanging origami bird light above the reception table, or the brass bird at the façade,” she adds.
Limerick, Mumbai: Mirror Magic
As you enter the store, you can spot a marble planter that adds freshness in the space. The custom-made linear mirrors with a black metal frame on the rear wall give an illusion of a bigger space. The black frame against the stark white walls create a contrasting design element. Another design highlight is the trifold mirror at the end of the store with a ceiling light from Hatsu. The play of mirrors certainly makes the store look spacious while also displaying the apparels in a better manner.
Limerick, Mumbai: Fluid Designs
The label celebrates the dynamism of prints and entwines patterns and embroideries. A certain fluidity accompanies the clothing design, evident through their dainty outfits with beautiful silhouettes. The store’s design does complete justice to the apparel, with the constrained use of colours, limiting it to only white with brass and black metal accents.