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Santoor launches ‘Pocket Perfumes’ exclusively for West Bengal


Santoor, India’s leading soap brand, on Wednesday announced the launch of Santoor Deo pocket perfumes exclusively for West Bengal. The compact pocket-sized perfumes provide consumers floral fragrance-on-the-go.

Packed with fresh floral fragrance, Santoor pocket perfumes aim to lift one’s mood, instantly and provide them confidence to ‘pocket every moment’ across all facets of life. Targeted at the new-age women who is always on the go, Santoor pocket perfumes are available in three floral fragrances – grace, gold and poise offering 250 sprays
at an affordable price of Rs 65 per pack.

Elaborating on the launch, WiproNSE -0.88 % Consumer Care & Lighting vice president marketing S Prasanna Rai said: “Deodorant is a Rs 2700 crore urban category in India (Nielsen 18-19), with pocket perfume making up 10% of the portfolio. At Wipro Consumer Care, we are bullish about this segment and are delighted to launch our latest offering in West Bengal.”

Over the years the brand has grown from a single soap brand to soap variants, talcum powder, deodorants, liquid soap, hand wash, face wash and so on and has been constantly launching new brand variants and new products in tune with market demands and needs. Santoor remains as one of the most aggressive personal care brands in India.

Wipro Consumer Care & Lighting’s business includes personal wash products, toiletries, facial care products, wellness products, home care products, electrical wire devices, domestic and commercial lighting and modular office furniture. It has a strong brand presence with significant market share across segments in India, South East Asia, and the Middle East.